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Smoby, the number one French toy manufacturer

Smoby kids grow up while playing and creating their own stories. They develop their imagination thanks to their toys. Multispecialist (preschool, role play, dolls & accessories, art & craft, outdoor games, wheeled toys and table football), Smoby’s offer answers as well kids needs as adults ones.

Some of our core brands/licenses:

Plastic toys and accessories

Outdoor, Ride on toys, Role play toys, dolls, handicrafts and learning activities

Kids from 0 to 8

Smoby Toys SAS
95 Route du Haut Jura,
39170 Lavans-Lès-Saint-Claude, France

in Lavans-lès-Saint-Claude, France

Brand Philospophy

As France's best known toy manufacturer, Smoby Toys knows just what makes children happy – and keeps parents satisfied: innovative toys that help youngsters to discover and develop their own skills, that are bright and cheerful and full of ideas.

We love children, so we want to protect them. That's why age-appropriate, safe toys are so important to us. Smoby Toys is an expert in safety-tested toys at the cutting edge of educational research from the baby stage through to primary school age. But the most important thing of all: with Smoby products, playing is simply great fun!

Smoby Toys stands for:

  • Educational toys with a high play value
    The company’s design team focuses on the optimisation and ergonomics of shapes and materials, in order to develop the best products possible.
  • Safe play at all times
    Only safe, harmless materials are used. All products meet the European toy safety standards.
  • Healthy development
    A toy for each age, so children can enjoy stimulating and developing their senses at their own pace.
  • Quality and durability
    Smoby games and toys boast a long service life, thanks to innovative, well-thought-out production methods: top-quality materials, UV stabilisers to preserve colours over time and state-of-the-art production techniques.
  • Environmental commitment
    Smoby Toys has implemented a sustainable development policy, in order to reduce the environmental impact for future generations and preserve the Earth’s resources. The company was awarded its ISO 50001 certification on 20 July 2015. It also uses recyclable and recycled materials.
The Smoby story
1920's
  • 1924: The company is founded in Lavans-les-Saint-Claude, France, under the name Moquin-Breuil, originally specialising in the manufacture of wooden pipes.
1940's
  • 1947: After the Second World War the company changes over to the production of plastic household goods.
1970's
  • 1978: Renamed Smoby. Start of toy production.
2000's
  • 2003-2005: Acquisition of toy companies Lardy, Monneret, Majorette, Solido and Berchet.
  • 2007: Smoby-Majorette starts to incur losses and files for bankruptcy protection. Insolvency proceedings are instituted.
  • 2008: The SIMBA DICKIE GROUP receives the go-ahead to take over parts of the former Smoby SA from the Commercial Court in the Jura. The new Smoby Toys SAS is founded. The company's head office remains in France.
  • 2009: Smoby Toys makes their first appearance at the Nuremberg Toy Fair as a new subsidiary of the SIMBA DICKIE GROUP.
2010's
  • Today: Smoby Toys is once again one of the leading manufactures in the areas of outdoor, role play, preschool toys and wheeled toys.

Production

Smoby Toys is based in the French town of Lavans-lès-Saint-Claude. The town is a major hub for plastic production and has a reputation for creativity, quality and excellence. 75 per cent of Smoby products are manufactured in the French department of Jura, which is also home to Smoby’s headquarters in Lavans-lès-Saint-Claude. Smoby toys are produced in one of Europe’s most advanced toy factories – a 40,000 square meter facility in the idyllic village of Arinthod.

Quality

Smoby designs, develops and produces its tricycles and pushchairs for toddlers at its Spanish factory in Alicante, which has been an expert in metal and plastic machining and textile processing since 1942.